The International Trade Center uses the Merchants game to reinforce negotiation skills at companies in developing countries

“We were able to use the contents
of Merchants with different profiles in several countries and in different languages.”

Sébastien Ioannitis-McColl, Business Competitiveness Counselor at the International Trade Center

CompanyInternational Trade Center (ITC – UN & WTO)
TrainingITC trains 350 people from companies in developing countries in negotiation skills with the videogame Merchants.
Skills DevelopedNegotiation, self-confidence, self-control, self-consciousness, search for information, effective communication, flexibility, conflict resolution, initiative, decision-making, planning, analytical thinking, problem solving.
ProgramYear 2016-2017. 350 employees
Serious GamesMerchants, serious game for negotiation and conflict resolution


As part of its mission to support SMEs, ITC particularly insists on training in the field of legislation in different countries, the rules of international trade or the promotion of products through marketing and communication. It also takes steps to advise on product shipping and distribution networks.

The objective is to have this knowledge serve companies as additional tools enabling them ensure their success in a context of globalization.


  • Provide quality training on negotiation and conflict resolution in small and medium- sized enterprises in developing countries.
  • Train a large number of people in multiple countries and different languages, and overcome any possible technical and cultural difficulties.
  • Propose an innovative and different training capable of surprising and attracting the trainees.


  • High-quality theoretical content about negotiation.
  • Online, modern and fast technology.
  • A simulator that guarantees practice.
  • Innovative and attractive training.