Saint-Gobain Distribution commits to serious games to bring its training further into the digital sphere

“Merchants provided us with a means to offer something fun and modern to enter the digital era. We were interested in modernizing and providing a much more pleasing format.”

Sabrina Robin, Professional Quality Certifications Coordinator at Campus Pro, Saint-Gobain Distribution Bâtiment France

CompanySaint-Gobain Distribution Bâtiment France, Construction materials
TrainingSaint-Gobain Distribution commits to serious games to bring its training further into the digital sphere
Skills DevelopedContinuous Learning, self-confidence, communicating effectively, steady focus, conflict management, innovation and creativity, leadership, negotiation, drive to deliver results, analytical thinking, planning, organizing and coordinating, problem solving, tolerance to pressure, decision-making, customer service.
ProgramPeriod: 2016-2017. Trained employees: 200.
Serious GamesMerchants, Negotiation and Conflict Resolution Serious Game


Saint-Gobain Distribution Bâtiment France is France’s largest distributor of construction materials, with 2,200 sales points throughout the country. The company is part of the Saint-Gobain corporate group, which specializes in manufacturing glass and other high-performance construction materials and has nearly 200,000 employees worldwide.

From Campus Pro, Saint-Gobain Distribution Bâtiment France’s internal training center, the company meets the challenge of addressing the needs of its employees and ensures that they are not only operational in the field but can also carry out their functions at the highest level possible. In this context, the French company opted for Gamelearn’s serious games.


  • Bring training and the company as a whole further into the digital sphere.
  • Strengthen staff negotiation and sales skills.
  • Offer modern, innovative and alternative training.


  • 100% online training. Employees only need an internet connection and email account to play this serious game. There is no need for classroom lessons or physical media.
  • An innovative training format capable of captivating students. From the very outset, the videogame format awoke the curiosity and interest among the employees of Saint-Gobain Distribution Bâtiment France.
  • The best negotiation course. The serious game Merchants, which is based on the Harvard negotiation method, gave Saint-Gobain Distribution Bâtiment France top-quality contents with proven success in thousands of companies worldwide.