Gamification Case Study: Fujitsu


“These types of tools are allowing us to create spaces in which the employee can decide how, at what pace and in which direction to grow.”

Scherezade Miletich, Director of HR Recruitment, Training and Development at Fujitsu

CompanyFujitsu. Global leader on IT services
TrainingGame-based learning to create new and more efficient learning spaces
Skills Developedcontinuous Learning, self-confidence, coaching, communicating effectively, work-life balance, steady focus, change management, conflict management, innovation and creativity, leadership, negotiation, drive to deliver results, analytical thinking, planning, organizing and coordinating, problem solving, tolerance to pressure, decision-making, teamwork
Program2014 – Present. Talent development program: 125 employees per edition. Management Program: 51 managers
Serious GamesMerchants, Negotiation and Conflict Resolution Serious Game
Triskelion, Time Management & Personal Productivity Serious Game
Serious Game on Leadership and Team Management


Leadership, negotiation, time management, team development and communication are skills that play a vital role at Fujitsu. Through the company’s development programs, the IT service provider has discovered that game-based learning is the most effective tool for training its internal customers in new skills and competencies by creating new learning spaces.

It is a tool that is capable of meeting the huge challenges facing Fujitsu Spain’s Human Resources Department in relation to the company’s talent development program: different generations in the workplace, different professional groups, a widely geographically dispersed workforce and the need to break with the formats established over many years in the area of training.


  • Introduce innovation in learning.
  • Promote self-directed learning.
  • Include motivational elements.
  • Create new learning environments.


  • Content with a strong practical focus is a truly innovative approach to skills development.
  • Negotiation, time management and leadership simulators that create new learning environments.
  • Gamification techniques that increase employee motivation and engagement with training because learning becomes a personal and group challenge.



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